What we learn running ads, pages and email for fourteen brands, written up when it might save someone else a month.
Earlier notes
How we run a lift test on a product page
Half of your ad traffic sees the old page and half sees the new one. Same offer, same price, 28 days. Here is the whole process, with the numbers from a skillet page.
Six first lines, nine days: how we test ad creative
Keep the product shot the same, change the first line, run six at a time for nine days. Boring on purpose, and it works.
Why we charge a flat fee instead of a cut of your ad spend
If an agency earns more when you spend more, it will find reasons for you to spend more. Our fee stays the same when we cut your budget.
The $1 first bag: a welcome offer that did not buy worse customers
Cheap first orders usually bring in people who cancel. For a coffee subscription, a $1 bag did the opposite. The test, the flow and the day 60 numbers.
Writing a landing page for plumbers
A software page that talks about workflows and dashboards loses a plumber in five seconds. What we changed for Tallyroom, and why the form went from nine fields to four.
Twenty minutes with your ad accounts open
Share read-only access before the call. We look at spend, tracking and the pages your ads point to, then name the three changes we would make first, whether you hire us or not.
Tuesdays and Thursdays, 9 am to 4 pm Eastern. Rather talk now? (614) 555-0142