Wexford started in 2017 with one question: what does a new customer really cost? We still answer it for every client, every Monday.
The studio floor, Short North, Columbus. Eleven desks, one long table for Monday reviews.
Priya Anand spent six years buying media at a Chicago agency, where the monthly report ran to 40 slides and nobody could say what a new customer cost. She started Wexford in 2017 with two clients and one rule: every report starts with that number.
Nine years later we are eleven people in a brick warehouse on North High Street, working with fourteen brands at a time. We turn down more work than we take, because a fifteenth client would mean a junior on somebody’s account.
Most of our clients sell physical products online: cookware, coffee, skincare, socks. A few sell software to people who work with their hands. What they have in common is a founder who reads the numbers.
Four things we will not change
Written down in 2017 and still on the wall above the long table.
Who does the work
One lead per account, specialists for each channel. Nobody here has fewer than four years of running ad accounts.
Priya Anand
Founder and account lead
Every Monday report and every first call
Sam Okafor
Paid search lead
Google, Microsoft and Amazon accounts
Marcus Bell
Landing pages lead
Page rebuilds and lift tests
Claire Dunn
Operations
Contracts, billing and onboarding
Jordan Ruiz
Creative lead
Hooks, scripts and the weekly ad batch
Hana Mori
Paid social strategist
Meta and TikTok budgets
Luis Ortega
Email and SMS lead
Klaviyo flows and campaigns
Grace Holloway
Analyst
Tracking, attribution and holdout tests
Tessa Lindqvist
Account manager
Weekly calls and quarterly plans
Ben Adler
Designer
Ad statics and page design
Omar Haddad
Video editor
Short videos and creator edits
The photo corner, where every product shot for client ads is made.
1255 North High Street. Parking on Hubbard Avenue, entrance on the corner.
Twenty minutes with your ad accounts open
Share read-only access before the call. We look at spend, tracking and the pages your ads point to, then name the three changes we would make first, whether you hire us or not.
Tuesdays and Thursdays, 9 am to 4 pm Eastern. Rather talk now? (614) 555-0142