Paid ads and landing pages for 14 DTC brands spending $30k to $300k a month

hollisandpine.com/products/skillet
Hollis and Pine skillet page after the rebuildHollis and Pine skillet page before the rebuildBeforeAfter

Drag the handle: the Hollis & Pine skillet page before and after our rebuild. Conversion went from 1.41% to 2.58% in a 28 day lift test.

Drag the handle: the Hollis & Pine skillet page before and after our rebuild. Conversion went from 1.41% to 2.58% in a 28 day lift test.

Wexford is eleven people in Columbus, Ohio. We run your Meta, Google and TikTok accounts, rebuild the pages the ads point to, and send one report every Monday at 7 am.

Across those 14 brands, median cost per new customer is down 22% at week twelve, against the 30 days before we started.

Where we buy media and build pages

Meta

Google

TikTok

Shopify

Pinterest

YouTube

LinkedIn

What the first 90 days look like

You get the same one-page report every Monday from week one. Here is what happens around it.

The Wexford Monday report for Kettleby Coffee, week twelve

The Monday report for Kettleby Coffee, week twelve. Every client gets this page at 7 am Eastern, good week or bad.

Week 1

Week 1

Audit and baseline

We check every conversion event against your Shopify orders, list the wasted spend and agree on your baseline: the 30 days before we start.

Weeks 2 to 4

Weeks 2 to 4

Rebuild

Accounts restructured, the first landing page rebuilt and the first batch of six ads live, each one tested against your best current ad.

Weeks 5 to 12

Weeks 5 to 12

Test and cut

One lift test running at all times, six new ads a week and budget moved every Monday toward what brings in new customers.

Week 12

Week 12

The honest review

We compare cost per new customer with your baseline and tell you plainly whether to keep going. Most clients stay. Some should not, and we say so.

Eleven people, one office, no handoffs after the pitch

Your account gets one lead and the specialists it needs. Everyone here has run ad accounts for at least four years.

Priya Anand

Founder and account lead

Every Monday report and every first call

Started Wexford in 2017

Sam Okafor

Paid search lead

Google, Microsoft and Amazon accounts

With Wexford since 2018

Marcus Bell

Landing pages lead

Page rebuilds and lift tests

With Wexford since 2019

Claire Dunn

Operations

Contracts, billing and onboarding

With Wexford since 2019

Jordan Ruiz

Creative lead

Hooks, scripts and the weekly ad batch

With Wexford since 2020

Hana Mori

Paid social strategist

Meta and TikTok budgets

With Wexford since 2021

Luis Ortega

Email and SMS lead

Klaviyo flows and campaigns

With Wexford since 2021

Grace Holloway

Analyst

Tracking, attribution and holdout tests

With Wexford since 2022

Tessa Lindqvist

Account manager

Weekly calls and quarterly plans

With Wexford since 2022

Ben Adler

Designer

Ad statics and page design

With Wexford since 2023

Omar Haddad

Video editor

Short videos and creator edits

With Wexford since 2023

What clients say once the numbers are in

They told us the page was the problem before they touched the ads. They were right, and the Monday report showed it inside a month.

Ruth Calder, founder, Hollis & Pine, Dayton, Ohio

Cost per first order down from $61 to $38 in eleven weeks

Our email went from receipts to 41% of revenue. The $1 bag felt risky until they showed us who was still subscribed at day 60.

Tomás Ferreira, co-owner, Kettleby Coffee Co., Columbus, Ohio

41% more subscriptions from search and cost per subscriber down 31%

We thought we needed a video budget. We needed better first lines. Two of them are still running nine months later.

Hannah Boyle, head of growth, Fellstride, Asheville, North Carolina

New hooks every week took cost per order from $41.80 to $24.11

Questions before the call

Price, contracts, time to results and who owns what. Anything else, ask on the call. We answer the uncomfortable ones too.

A flat monthly fee: $6,500 for one channel, $12,500 for paid social plus search with a landing page test every month, and from $19,000 for everything including email and SMS. Ad spend is separate and goes straight from your card to Meta, Google or TikTok. We never take a cut of spend.

The first term is 90 days, because that is how long a fair test takes. After that it runs month to month and either side can end it with 30 days notice.

Tracking is checked and fixed in week one and the first tests go live in weeks two and three. Cost per order usually moves by week six. We judge ourselves at week twelve, against the 30 days before we started.

You do. We work inside your Meta, Google, TikTok and Klaviyo accounts as partners. If you leave, you keep every campaign, audience, creative file and report.

$30,000 a month across channels. Below that, one good freelancer is usually a better use of your money, and we will say so on the call.

One named lead who has run accounts for at least six years, plus the channel specialists you see on our team page. No handoffs to juniors after the pitch.

You hear it from us first, in the Monday report, with what we will change. If week eight still looks flat we will tell you whether to stay, and we will help you move on if the answer is no.

Twenty minutes with your ad accounts open

Share read-only access before the call. We look at spend, tracking and the pages your ads point to, then name the three changes we would make first, whether you hire us or not.

Tuesdays and Thursdays, 9 am to 4 pm Eastern. Rather talk now? (614) 555-0142

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