Paid ads and landing pages for 14 DTC brands spending $30k to $300k a month
Wexford is eleven people in Columbus, Ohio. We run your Meta, Google and TikTok accounts, rebuild the pages the ads point to, and send one report every Monday at 7 am.
Across those 14 brands, median cost per new customer is down 22% at week twelve, against the 30 days before we started.
Where we buy media and build pages
Meta
TikTok
Shopify
YouTube
Five things we do, each with a monthly price
Most clients start with one channel and one landing page test. Fees are flat and never a percentage of your ad spend.
Paid social
Meta, TikTok and Pinterest ads aimed at new customers, not at the people who were going to buy anyway.
Paid search and shopping
Search, Shopping and Performance Max on Google and Microsoft, with brand terms kept apart so you can see what search really adds.
Landing pages and CRO
We rebuild the pages your ads point to and test each one against the old page, so you see the lift before it goes live for everyone.
Email and SMS
Klaviyo flows that bring buyers back: welcome, browse, cart, post-purchase and win-back, written and designed by us.
Ad creative
Statics, short videos and UGC scripts made for testing: one idea per ad and six new ads every week.
The work, shown before and after
Every case pairs the control with the test. Hover a picture to see the after, or open the case for the full numbers.
What the first 90 days look like
You get the same one-page report every Monday from week one. Here is what happens around it.

The Monday report for Kettleby Coffee, week twelve. Every client gets this page at 7 am Eastern, good week or bad.
Audit and baseline
We check every conversion event against your Shopify orders, list the wasted spend and agree on your baseline: the 30 days before we start.
Rebuild
Accounts restructured, the first landing page rebuilt and the first batch of six ads live, each one tested against your best current ad.
Test and cut
One lift test running at all times, six new ads a week and budget moved every Monday toward what brings in new customers.
The honest review
We compare cost per new customer with your baseline and tell you plainly whether to keep going. Most clients stay. Some should not, and we say so.
Eleven people, one office, no handoffs after the pitch
Your account gets one lead and the specialists it needs. Everyone here has run ad accounts for at least four years.
Priya Anand
Founder and account lead
Every Monday report and every first call
Sam Okafor
Paid search lead
Google, Microsoft and Amazon accounts
Marcus Bell
Landing pages lead
Page rebuilds and lift tests
Claire Dunn
Operations
Contracts, billing and onboarding
Jordan Ruiz
Creative lead
Hooks, scripts and the weekly ad batch
Hana Mori
Paid social strategist
Meta and TikTok budgets
Luis Ortega
Email and SMS lead
Klaviyo flows and campaigns
Grace Holloway
Analyst
Tracking, attribution and holdout tests
Tessa Lindqvist
Account manager
Weekly calls and quarterly plans
Ben Adler
Designer
Ad statics and page design
Omar Haddad
Video editor
Short videos and creator edits
What clients say once the numbers are in
They told us the page was the problem before they touched the ads. They were right, and the Monday report showed it inside a month.
Ruth Calder, founder, Hollis & Pine, Dayton, Ohio
Cost per first order down from $61 to $38 in eleven weeks
Our email went from receipts to 41% of revenue. The $1 bag felt risky until they showed us who was still subscribed at day 60.
Tomás Ferreira, co-owner, Kettleby Coffee Co., Columbus, Ohio
41% more subscriptions from search and cost per subscriber down 31%
We thought we needed a video budget. We needed better first lines. Two of them are still running nine months later.
Hannah Boyle, head of growth, Fellstride, Asheville, North Carolina
New hooks every week took cost per order from $41.80 to $24.11
Questions before the call
Price, contracts, time to results and who owns what. Anything else, ask on the call. We answer the uncomfortable ones too.
Twenty minutes with your ad accounts open
Share read-only access before the call. We look at spend, tracking and the pages your ads point to, then name the three changes we would make first, whether you hire us or not.
Tuesdays and Thursdays, 9 am to 4 pm Eastern. Rather talk now? (614) 555-0142






