Each case shows the control next to the test: the old page and the new one, the first report and the latest. Hover a picture to see the after.
Hollis & Pine
Cost per first order down from $61 to $38 in eleven weeks
Cost per first order
$61
to
$38
A cast-iron cookware brand in Dayton, Ohio was paying $61 for each new customer on Meta. We rebuilt the skillet page, cut the account to three campaigns and tested the new page against the old one.
Paid social, landing pages
·
11 weeks, summer 2025
Kettleby Coffee Co.
41% more subscriptions from search and cost per subscriber down 31%
Cost per new subscriber
$42.10
to
$29.01
A Columbus roaster selling subscriptions had broad search campaigns and no welcome email. We cleaned up search, built four Klaviyo flows and tested a $1 first bag.
Paid search, email and SMS
·
12 weeks, 2025
Fellstride
New hooks every week took cost per order from $41.80 to $24.11
Cost per order
$41.80
to
$24.11
A merino sock brand in Asheville had run the same four offer-led ads for a year. We shot one product photo, wrote six first lines a week and cut the losers after nine days.
Ad creative, paid social
·
10 weeks, fall 2025
Marram Skin
Blended MER from 2.1 to 3.3 while new customers rose 58%
Blended MER
2.1
to
3.3
A Minneapolis skincare brand spent most of its budget retargeting past visitors. We moved spend to founder-read TikTok hooks, rebuilt the night balm page and set up refill reminders.
Paid social, ad creative, landing pages
·
Q4 2025
Tallyroom
Cost per booked demo down from $412 to $236 for invoicing software
Cost per booked demo
$412
to
$236
Invoicing software for plumbers and electricians was sending trades traffic to a generic software page. We wrote a page for the trades, cut the form to four fields and narrowed LinkedIn to owners.
Paid search, landing pages
·
9 weeks, 2026
Twenty minutes with your ad accounts open
Share read-only access before the call. We look at spend, tracking and the pages your ads point to, then name the three changes we would make first, whether you hire us or not.
Tuesdays and Thursdays, 9 am to 4 pm Eastern. Rather talk now? (614) 555-0142