Tallyroom
Cost per booked demo down from $412 to $236 for invoicing software
Business
B2B software for the trades
What we did
Paid search, landing pages
How long
9 weeks, 2026
Drag the handle to compare the control with the test. Every number below comes from the same two screens.
Cost per booked demo
$412
to
$236
43% lower
The problem
Tallyroom's ads found plumbers and electricians and sent them to a page with a stock photo of a laptop, a feature grid and a nine field form. Cost per booked demo was $412.
What we changed
We wrote a page for the trades with photos from real customers, pricing on the page and a four field form. On LinkedIn we narrowed job titles to owners and office managers. On search we added Microsoft Ads, built from the Google account.
The result
The trades page booked 65% more demos at 99% confidence. By week nine, cost per booked demo was $236 and new monthly recurring revenue had nearly doubled.
The new page talks like our customers do. Demo quality went up, and our sales team noticed before the report did.
Derek Mahon, VP of marketing, Tallyroom, Pittsburgh, Pennsylvania
Twenty minutes with your ad accounts open
Share read-only access before the call. We look at spend, tracking and the pages your ads point to, then name the three changes we would make first, whether you hire us or not.
Tuesdays and Thursdays, 9 am to 4 pm Eastern. Rather talk now? (614) 555-0142