B2B
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5 min read
Writing a landing page for plumbers
A software page that talks about workflows and dashboards loses a plumber in five seconds. What we changed for Tallyroom, and why the form went from nine fields to four.
Tallyroom sells invoicing software to plumbers and electricians. Their page talked about automation, workflows and dashboards, and it lost most visitors in the first five seconds.
What we wrote instead
Send the invoice from the truck before you leave the driveway. Get paid by card the same day. Photos of real customers in real vans, the price on the page, and a four field form that asks for a name, an email, a phone number and the size of the crew.
Booked demos rose 65% on the same traffic, and the sales team said the calls were better, because people arrived knowing the price.
Twenty minutes with your ad accounts open
Share read-only access before the call. We look at spend, tracking and the pages your ads point to, then name the three changes we would make first, whether you hire us or not.
Tuesdays and Thursdays, 9 am to 4 pm Eastern. Rather talk now? (614) 555-0142